Well, as we all know that people are always looking for an entertainment to experience whenever they have their free time. However, for the past couple of years, cinema makers are struggling to achieve box office on their movies in theatres. By the way, few months back, cinema halls got opened with 50% occupancy and people were not interested in watching small movies, except few movies. When you have a look at Hollywood movies, most of the theatres were shut and movie makers chosen OTT to release their movies.
The main reason for choosing OTT platform is that they don’t want to lose their invested money. So, this could be the main reason that most of the movies globally planned to release in OTT platforms like Netflix, Amazon prime, Disney+hotstar and more. Even we could see that most of the series have been launching on such platforms. To make this thing to experience, all you need to spend small amount as subscription charges. Nowadays, most of them are showing their interest towards streaming the contents on OTT platforms alone due to covid related issues.
Struggles in box office
On the other hand, most of the Hollywood big budgeted movies were postponed to different dates. Despite of that, some movies were released and collected less than their expectation. Well, this thing shows the ignorance towards the movie watching in big screens. Also, people found comfortable in watching or streaming the contents from home itself. At the same time, we can see that most of them are opting theatres for the big screen experience too. It is the main reason some of the movies managed to make at least break even. When it comes to India, there were most of the small budgeted movies failed miserably at the box office post 1st wave.
Even most of the Bollywood movies were postponed their release dates. At this stage, Vijay’s Tamil Blockbuster Master Movie was released as a Pongal treat with 50% occupancy. During the release, movie had a bumper opening and people were liked to an extent. After that, some movie makers were interested to release their movies in theatres itself with full courage. After Master movie, some movies were released and got hit tag as well. However, again 2nd wave hits India and all the theatres were shut again. Now, again movie makers were struggling to release their movies which even make them to face loss.
Winners in OTT
Later, some of the movies were planned to release like Sarpatta parambarai, Jai bheem in OTT platforms. The best part is both the movies were garnered the attention of people across the India and globally. If you are interested in watching these movies, then go ahead with Amazon prime. Yes, recently these were some of the movies loved by most section of the audience in India. Apart from that, some of the small movies too released directly in OTT platforms and people were interested about watching them.
Recently, Malayalam’s latest flick Minnal murali released on Netflix. The best thing is it’s a super hero subject. From kids to adult, all of them were interested in watching that movie and it was a huge hit in OTT platform. For information, post 2nd wave, theatres were opened to 50% occupancy again and Annaatthe managed to run in theatres as Diwali special. On the other hand, Bollywood biggie sooryavanshi released and collected big at the box office. Well, makers thought that this is the right time to release few more movies in theatres.
Box office struggles again
As we mentioned above that the movie makers planned to release Maanadu, 83, pushpa and many more movies. People were thinking that 83 movie click well at the boxoffice. Unfortunately, people didn’t show their interest towards sport drama and makes the movie fail at the boxoffice. However, on the other side, spider man – no way home brings too many audiences to the cinema halls and managed to make huge money at the box office. Also, Telugu movie called Pushpa clicks extremely well at the boxoffice. When it comes to Tamil and Hindi dubbed version, this movie makes huge money.
But the fact is movie like 83 which garnered critically acclaimed reviews, unfortunately failed in boxoffice. So, this thing shows that people are expecting something entertainment to witness on the big screen. At this stage, again 3rd wave hits India and most of the theatres are in shut again. On the other hand, some of the states allowed up to 50% occupancy. Due to this reason, movies like Valimai, RRR, Radhe shyam postponed their release dates recently.
Flop streak continues
Due to biggies postponed, most of the small budget movies were released as Pongal releases. Unfortunately, people don’t show their interest to watch those movies on big screen. Also, they were flop at the boxoffice. Even some of the movies were off to disastrous start. Now, again movie makers are looking forward to launch their movies in OTT platforms as a safe bet. At the same time, if the movies are good, they will click at the box office. Even recently movie like mudhalum nee mudivum nee grabbing the attention of people despite being a small budget flick at OTT platform.
Even OTT flick like atrange re find its place among the people. Now, Dhanush’s Maaran and Vikram’s Mahaan is waiting to release in OTT. On the other hand, Beast, KGF 2, RRR, Radhe shyam, Valimai and others are waiting to release in theatres only. Let’s have to wait until the 3rd wave slow down.
Until that, with 50% occupancy, movies made in small budget are continued to struggle at the box office. Instead, movie makers should choose OTT platforms if their movies are good enough to watch. Then, this is the best option that makers can utilize it better any time. Hopefully, people will like to watch on OTT platforms with their friends and family by just spending money for subscription charges alone. This is the essential information on cinema that movie goers should be aware of it.