Organizing an event can be fun. Challenging, yes, but also satisfying. It can also become a real Stations of the Cross. The secret of its success lies in the approach. Approach the event in a thoughtful and structured way and it will already be half the work that will be accomplished. We reveal all the secrets to you on this blog, from A to Z. From catering to the use of cookies. Whether you want to organize a congress for neurosurgeons, a workshop for amateur writers, a company party, a musical event, or a symposium.
This long checklist will be useful from the first brainstorming, and until the end clap. A solid tool for independent entrepreneurs, but also experienced event planners near me. Compare it to a GPS that will lead you to success.
Why are you organizing this event?
Thinking of attracting new customers and relationships with a company party? Do you want to increase the notoriety of your company, brand, or customer? Do you need to arrange a congress? Or rather an amazing staff party? Are you just going to ask for fair compensation or do you want to sell as many tickets as possible for your event so that you can earn money from it?
When you have the answers to these questions, write them in clear language so that you know exactly what you want and what you want to achieve. Your goals will assist you to determine the when, where how and with whom of your event.
It’s not very difficult, but still a bit.
Thinking about the desired goal does not seem insurmountable. And indeed, simply putting your dreams down on paper is not very complicated. What is a bit more is if you confront these projects with reality? Considering this, you will quickly see if one or the other project is feasible. Or not. In this case, you will then probably have to decide very quickly to revise your ambitions somewhat, or even to put them completely in the closet. For effective event management, first assess the possibilities before you start dreaming. Stay ambitious, however, while trying to keep both feet on the ground from the start. When you have the answers to these questions, write them in clear language so that you know exactly what you want and what you want to achieve. Your goals will assist you to determine the when, where how, and with whom of your event.
Trick!
Proceed SMART
There are also some sensible ground rules you can follow. SMART goals are one of them. SMART stands for Specific, Measurable, Ambitious, Realistic, and Time-bound. A handy checklist for smart goals. By following the SMART principle, you will take a big step in the right direction.
Specific
Try to define your goals as precisely as possible. Be clear about what you need to get. The more specific you are, the greater the likelihood that you will achieve your goal. It’s a bit like setting your GPS to the center of town or a specific address with a number. So don’t say: I want to have a lot of participants at my event, but rather I want at least 400 registrations and 350 people present. To do this, I will send 5,000 personalized invitations and use the services of a call center.
Measurable
Your goals should be measurable. In other words, make sure you can verify what you plan too. Measuring is… You know the song. You will thus be able to clearly determine your progress along the way (and make the necessary and useful adaptations) and then evaluate it effectively. I want our team building to become fun is not significant. While I desire 35 members, including 25 registered for the BBQ which is then arranged. is.
Ambitious
As we said before, your goals should be achievable. Dreaming is good, but you have to keep your feet on the ground. But that does not mean you can’t get impressive. Trying to convince a personality to participate in your networking event may be difficult, but it can be done. Trying to do the same with the King, on the other hand, is a little less so.
Realistic
Ambitious goals are all well and good and certainly appreciated when achieved. But are they really relevant to your project? Challenge Challenges might belong in a sports camp, but if they don’t contribute to your event’s goals (like generating leads), then they’re useless. If this hard-to-get personality doesn’t bring in any additional leads or appointments, then it’s just a waste of time, money, and energy.
Thinking about the desired goal does not seem insurmountable. And indeed, simply putting your dreams down on paper is not very complicated. What is a bit more is if you confront these projects with reality? Considering this, you will quickly see if one or the other project is feasible. Or not. In this case, you will then probably have to decide very quickly to revise your ambitions somewhat, or even to put them completely in the closet. For effective event management, first assess the possibilities before you start dreaming. Stay ambitious, however, while trying to keep both feet on the ground from the start. When you have the answers to these questions, write them in clear language so that you know exactly what you want and what you want to achieve. Your goals will assist you to determine the when, where how and with whom of your event.
Temporal
Planning. The key to a successful event. Tip number one: start on time. And then try to set a date for whatever you plan to do. Take care of the motivational speaker(s) for that date and the catering of the event for that date. Send invitations for such and such a day and close registrations on such and such a date at the latest. Your schedule will be your roadmap from day one. If you follow it strictly, you will be fine.
The starting point
Defining your objectives when organizing an event is the first step, which is decisive for all the following ones. And in the end, also for what will come out of your event. So don’t set your goals hastily and think about them carefully. By doing it again preferably twice. This is when your event will certainly hit the mark.
