Several ready-to-wear brands are getting into “gender neutral” clothing. Effective fight against stereotypes or passing fad and gimmick? We take stock.
The puzzle sometimes begins even before the child is born. When his parents have chosen not to know his sex during pregnancy, and he must prepare the baby’s suitcase. In many stores the same clothing choices are imposed on parents. pink if it’s a girl, blue if it’s a boy, white if you don’t want to take “risk”.
“Myself, I hardly ever wear pink so I don’t see why, if I have a daughter. I should make a tagada strawberry out of it. Unisex clothing is yes!”. explains Julie, who is expecting her second child. While the Dutch group Hema has just announced it. It will no longer differentiate its “girls” and “boys” clothes, many parents welcome the initiative.
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Get out of the “Disney princesses” versus “superheroes” stereotypes
No more boys’ clothes on one side and girls on the other. They will be grouped together in a single “Kids” department. “I find it very good. Without falling into the opposite extreme, it offers more diversity and more choices kids summer clothes for your child. It will always be difficult to dress a boy in a skirt. You can already get rid of the code pink/blue color and the traditional Disney/Cars princess. ”. Because it is in this sense that social pressure is most felt. When a boy is attracted to a skirt. a dress, pink and everything makes him feel that it’s “non-standard”. starting with the label stamped “girl” on the garment.
“My son is studying in kindergarten. He was made fun of for wearing. coral socks. Since then, he’s been giving us XXL theories about ‘pink is for girls’, even when we show him that men of the family wear pink”, laments Marie-Amélie.
Originally a matter of business strategy
But where does this divide come from, when a long time ago, little boys wore long hair like girls, and even dresses? “In the 80s, the stores employed a business strategy to sell more toys, clothes… By presenting a pink rattle and a blue rattle, we sell twice as many, and when a child comes to enlarge the siblings. We do not send him the belongings of his sister or his brother if they do not correspond to his sex. We buy back, “explains Edith Maruejouls, the CEO and president of City Beautiful Childrens Boutique.
Several ready-to-wear brands are getting into “gender neutral” clothing. Effective fight against stereotypes or passing fad and gimmick? We take stock.
The puzzle sometimes begins even before the child is born. When his parents have chosen not to know his sex during pregnancy, and he must prepare the baby’s suitcase. In many stores, the same clothing choices are imposed on parents: pink if it’s a girl, blue if it’s a boy, white if you don’t want to take
“I lately revealed my daughters a photo of my CM2 class, explains David, 40, father of two teenage girls. class was made up of 50% girls. They were simply unable to distinguish them because at the time, the distinction in dress did not exist”.
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Social pressure
Before Hema, several brands launched unisex clothing collections such as Zara, Pull & Bear and H&M. A commercial boon, but which has the merit of opening up the debate. The clothing participates in the social staging. And behind the physical dress hides a social hierarchy, imposed from an early age. A boy should not wear a dress would be demeaning to him because a dress is defined as a girl’s item of clothing. Not all little boys feel the urge to wear baby girl dresses and vice versa. some children are able to verbalize a form of suffering. feeling marginalized if they do not wear the right clothes.The puzzle sometimes begins even before the child is born. When his parents have chosen not to know his sex during pregnancy, and he must prepare the baby’s suitcase. In many stores, the same clothing choices are imposes on parents: pink if it’s a girl, blue if it’s a boy, white if you don’t want to take “risk”.
Last April, a 5-year-old girl wrote to the manager of Gap asking him to make girls’ clothes as cool as boys. Understand, with Batman, Superman, rock and roll and sports”.
The weight of the gaze of others
For Aline, mother of a little Violette, “gendered” clothes are a real problem. She explains why: “I dressed my daughter for boys until she was 18 months old. Now I’m tearing my hair out to find cool T-shirts with messages that aren’t completely ass-ass”. Beyond that, it is the still very “gender specific” perception of the clothes that makes her jump.
I have comment on because baby, my daughter dressed in blue. Last year, the teachers pointed out to me that Violette hardly wore a dress at school. And this year, during the back-to-school meeting, there was an outcry from some mothers when it explains to them that the smocked dress baby might not be ideal for playing sports every day at school”, she says. Aline applauds the arrival of mixed” collections in stores but thinks that “it won’t solve anything if children and people don’t change their minds.
Conclusion
Yes, these brands are making a media splash by launching this type of collection. But they have the merit of opening an essential debate, which adults must take up collectively to fight against sexism, often integrated from the earliest young age.
Before Hema, several brands launched unisex clothing collections such as Zara, Pull & Bear and H&M. A commercial boon, but which has the merit of opening up the debate. The clothing participates in the social staging. And behind the physical dress hides a social hierarchy, imposed from an early age. A boy should not wear a dress would be demeaning to him because a dress defines as a girl’s item of clothing. Not all little boys feel the urge to wear baby girl dresses and vice versa, some children are able to verbalize a form of suffering, feeling marginalized if they do not wear the right clothes.
Last April, a 5-year-old girl writes to the manager of Gap asking him to make girls’ clothes as cool as boys. Understand, with Batman, Superman, rock and roll and sports”.
