Let’s go back a couple of decades, this will help you in realizing what a blessing digitalization has been for the business community today.
See, in the 1980s, when the internet was not a luxury, which people could use as commonly as they are now using it, communication was one of the most challenging things to overcome.
With so many barriers in communication, trading was also slower and it had an effect on every business operation as well. See, with faster communication, you can run your operations much more smoothly and in a much faster way than before.
Gradually, technology became better and business organizations started making use of communication tools such as electronic mails, which allowed them to run their business operations in a much smoother manner than before.
Now, after so many years and so many advancements, the business world is now capable of doing the same tasks, which took them days to complete, in just a matter of a few minutes. However, now if you observe, you can easily notice that almost every business organization is using the internet to market themselves on a mass level.
Digital marketing has turned into one of the most significant tools for business organizations across the globe to reach out and engage target audiences in the most effective and efficient manner.
Here are some of the different ways in which digitalization has helped the business world to perform much better than before.
Higher Reach
With different social media platforms and other digital platforms such as mobile apps and other websites, it has become quite easier for business organizations across the globe to reach a much larger volume of people across the globe in the most effective manner.
See, if you look at the complete population of the world then you will see that there are around 6 billion people in the world.
Now, assuming if only half the population of the world is using the internet and using these websites, then that makes it a population of at least 3 billion. The internet users are far more than this number.
Saves time & Cost
In the beginning of this blog, much has been stated about how communication has become faster due to the digital technology, which the world is using these days.
However, what you need to understand is, that you can now, not only save your time with faster communication but in fact save your costs as well.
Now, all those people, who have lived through the 1980s and 1990s, they must have an idea about how costly it was to make international calls back in the day. Even local calling through your phones, which by the way were landline phones, was quite costly as well.
Nowadays, you can use the internet through your smartphones or your laptops and use programme applications like Whatsapp, skype, Zoom and many others to make free calls around the world without any issues. This has not only helped in saving time but also cost as well.
Furthermore, if you take a much more practical business example then you can take a look at the import and export industry and the way they are now using b2b platforms such as Eworldtrade and Amazon to help them get in touch with their desired buyers and sellers around the world.
Using such websites to tap into global markets has helped millions of buyers and sellers across the planet to save their time and their costs in the most effective manner.
Better Customer Relationships
Over the years, business organizations and brands have worked quite hard to create a good reputation and image for their products and their organizations in the market and in the eyes of their target audiences.
Now if you look at how business organizations and brands are using the digital technology then you will be able to notice quite easily, that they can easily create strong and powerful relationships with their target audiences.
Moreover, you can also observe that nowadays marketing is not only about advertising but in fact, it is about creating a stronger bond with your target audiences.
With digitalization, brands have successfully been able to not only captivate their target audiences attention but in fact, they have been able to motivate their target audiences to take the desired actions as well. Countless new digital marketing tools and techniques have helped business organizations to create stronger and better relationships with their customers.
